Lytx was looking to modernize their current driver coaching platform that was built using the archaic Microsoft Silverlight platform. Working as the design lead with just two other designers, we were asked to conduct user testing within their current platform, solicite feedback on new feature concepts, and start developing a modern experience that would leverage new web technologies.
There were a few immediate needs that forced our team to work out of synch but I was able to allocate a resource solely to foundational exercises that would set the project up for success. Our team was forced to work independently while also contributing to the new product which forced us to be forward thinking and document notes during every exercise.
By working closely with stakeholders, we were able to gather and organize documentation from both the product owners and their well utilized CRM (Salesforce). Understanding the intent of each milestone allowed our team to make decisions that were not only good for the product but also good for their company. A well planned usability study was paramount to our success as it provided information that supported our design decisions.
As the design lead, I decided to produce high-fidelity prototypes of the new features concepts to really help visualize concepts and evoke more excitement with stakeholders and customers. As a separate effort, I was asked to produce an interactive prototype for a sales presentation for two large prospects that helped Lytx secure new business and ultimately lead to a large funding round through private equity.